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Rural folk custom ecotourism is one of the most unique tourism projects today, which relies on the unique landscape of the country for architectural planning and tourism. In the article, the architectural planning and design based on the protective development of rural folk custom ecotourism was studied. Based on this, firstly, the characteristics and development background of rural tourism were expatiated, and the theoretical research background of current landscape planning and design was analyzed; then the principles and methods of planning and designing of rural folk custom ecotourism landscape architecture were analyzed, and the functions of architecture and space use were described in detail, so as to meet the need for protective and sustainable development; in addition, through the analysis and planning of specific projects, the concrete methods of architectural planning and design were discussed and the localization of architectural planning and design was achieved.

Selecting the development and renewal of residential areas has caused significant confusion in the construction of a new countryside with the rapid development of information and computer technology. The application of digital assistive technology in traditional settlement planning has received increasing attention in recent years. Thus, this study combined the folk culture of traditional settlement, local unique landform, and climate environment. Digital technology was used as the starting point. Traditional settlement planning and green update design were studied with the help of a digital building software. The planning of Shuanglong Village and the residential green renewal design were taken as examples. Shuanglong Village's overall planning and design was presented and showed that its road traffic was clearly planned. The rational use of local land was attained. The landscape of Shuanglong Village was then designed. Practice has proven that the research on traditional settlement planning and green renewal design based on digital assistive technology can provide the basis for such activities.

With the development of economy and the progress of science and technology, the function of Luoyang city is constantly enriched and expanded. The city is no longer a simple area for people to live in. The function structure of the city is affected by the external factors and is constantly expanding. Urban logistics is one of the important influencing factors. To more comprehensively and accurately understand the status and role of logistics network space in urban planning, the characteristics and development law of urban logistics structure from the theoretical point of view are analyzed in this paper with Luoyang City as the research background. The city logistics function is determined as one of the main factors affecting the economic growth of the city is determined through the literature search method, consulting professionals and other research methods. Urban road planning and design are the focus of the study; the planning and development of urban logistics road network in Luoyang City are compared and analyzed. In full consideration of the necessity of the optimization of the urban logistics network space, the preliminary optimization scheme design and suggestion of Luoyang logistics is introduced. At the end of this paper, the sustainable development and the status of the future urban logistics function are analyzed and prospected. Continuous research and analysis of multiple subjects and angles are still needed.

While marketing analytics can be used to improve organizational decision-making and performance significantly, little research exists to examine how the configurations of multiple conditions affect marketing analytics use. This study draws on configuration theory to investigate marketing analytics use in small and medium-sized enterprises (SMEs).

This research employs a fuzzy-set qualitative comparative analysis using data collected from a survey of 187 managers in UK SMEs.

The key findings show that (1) configurations of multiple conditions provide alternative pathways to marketing analytics use, and (2) the configurations for small firms are different from those for medium-sized firms.

The research results are based on several key configurational factors and a single key-informant method to collect subjective data from UK SME managers.

The study helps SMEs to understand that marketing analytics use is influenced by the interaction of multiple conditions, that there are alternative pathways to marketing analytics use, and that SMEs should choose the configuration that fits best with their organizational contexts.

The study contributes to the literature by addressing an important yet underresearched area, i.e. marketing analytics use in SMEs, applying a configurational approach to the research phenomenon. It highlights different pathways to marketing analytics use in SMEs. The findings provide empirical evidence on the possibility and implication of marketing analytics use being asymmetrical and different between small and medium-sized firms.

One of the standard practices of Communist Parties around the world is to employ art, including music, as a channel to spread political ideologies. This study aims to scrutinize the reception of Beethoven's music, particularly from a political viewpoint, by the Chinese Communist Party (CCP) in the People's Republic of China (PRC) during the early years of its rule, i.e. from 1949–1959. The ambiguity of Beethoven's own political outlook may have provided an opportunity for the CCP to choose the composer and his music in support of its aims.

To understand why and how the CCP could exploit Beethoven and his music to support its political ideologies, a series of Chinese writings on Beethoven between 1949 and 1959 have been studied. Those literatures not only helped the composer gain reputation and popularity in the PRC, but also provided a platform for the CCP to manipulate such candidate and his music. Finally, the reception of the performances of the Ninth Symphony in 1959 in the PRC is singled out for close examination.

During the first ten years of the establishment of the PRC, the quantity and quality of the articles on Beethoven expanded considerably. These writings continued to reflect the reception of Beethoven and his music with the addition of political nuances that could be interpreted in the CCP's favour.

This paper seeks to examine the PRC's artistic policies, with a particular emphasis on the reception of Beethoven and western classical music.

The People’s Republic of China, as a progressively developing economy, is subject to dynamic structural changes, which are potentially de‐stabilizing in nature. Since the end of the 1970s China had abandoned Mao Zedong’s socioeconomic theories and policies and instituted profound socioeconomic reforms. Her more pragmatic approach has increasingly emphasized economic freedom and individualism. The pursued “pragmatism” involves a revolutionary mixture of both a planned and a market economy with greater economic but not political freedom. Essential socioeconomic reforms were not complemented by requisite political reforms. According to Walter Eucken’s “instability thesis,” this may de‐stabilize China’s socioeconomic and political structures. The challenge which China continues to face is how to reconcile two sets of conflicting principles, economic freedom and Marxist‐Leninist‐Maoist control of politics and society, resolving Eucken’s hypothesis of potential long‐term instability. This paper addresses this challenge in terms of ethical and economic perspectives.

This study analyzed Chinese higher education (HE) governance policies during the first four months of the 2020 COVID-19 pandemic, providing insight into HE management, policymaking and governance. This study also illuminates Chinese student experiences and real-time policy impact, providing insight into the effectiveness of HE crisis management.

Using frameworks of real-time policy evaluation, this paper analyzed theoretical and realized policy impacts through the theoretical framing of temporality. Using real-time evaluation methods, this paper first identified HE policy priorities and then used a mixed-methods approach of “policy as discourse” analysis and a quantitative survey from Chinese HE students to assess the theoretical and realized impact of policies.

An analysis of HE policies identified three priorities: pastoral care, graduate employment and ideological education. Discourse analysis revealed each priority of HE policies was intrinsically linked to mitigating societal, economic and political consequences of the epidemic. Survey data revealed the perceived effectiveness of policies mirrored China's top-down government structure. Additionally, students expressed strong support in the central government's crisis management, despite relatively little realized policy impact.

This paper presents a timely review of HE governance during a global pandemic by offering a snapshot of HE crisis management and contributing to the literature surrounding China's ongoing HE centralization. This paper also provides unique insight into HE's role in state development, variations between prescriptive and realized policy impact and the “crisis as opportunity” paradox in a contemporary setting.

This study aims to explore the degree of Chinese consumers' trust and confidence in the Chinese dairy products supply chain and the relationships between trust and overall confidence in dairy products safety and quality.

This study collected data from 1,278 respondents by field survey from five provinces of China. The data were analyzed using ordered logit model.

This study shows the following results: (1) Chinese consumer confidence in domestic dairy products and trust in actors of the dairy chain are at a moderate-to-low level. (2) Government regulators are considered to take the most responsibility, with both an optimism-enhancing and a pessimism-reducing effect (the former effect is greater), while perceived trust in dairy farmers and retailers has little effect. (3) Perceived care has both an optimism-enhancing and a pessimism-reducing effect, and the former effect is stronger. Competence and openness have an optimism-enhancing effect and a pessimism-reducing effect, respectively. (4) The importance of the three dimensions of trust related to optimism-increasing and pessimism-reduction is limited, except in the case of government regulators.

This study contributes to a better understanding of consumer trust in food safety and also help demonstrate to the actors and institutions involved in the dairy supply chain the best way to improve the performance of their duties to meet the consumers' needs for safe and quality dairy products.

This study aims to examine the empirical linkages among emotional experiences, national identity and behavioural intentions for red tourism in China.

Partial least squares structural equation modelling was applied to data from two rounds of surveys of 1,095 on-site visitors to Zunyi and Yan’an, two well-known red tourism cities in China.

Emotional experiences significantly affect national identity, with positive emotions significantly affecting national identity. Positive emotions also significantly influenced behavioural intentions, national identity positively influenced behavioural intentions and national pride mediated the relationship of “positive emotion → behavioural intentions”. In addition, previous experience played a moderating role in the relationship of “positive emotion → national pride”.

This research produced new insights on red tourism emotional experiences by clarifying its types, connotations and influences. It contributes to a better understanding of national identity antecedents and outcomes in red tourism. Findings revealed the significant role of red tourism in cultivating national identity and provide implications for academic research and practical development of red tourism.

本研究旨在考察中国红色旅游者的情绪体验、国家认同和行为意向之间的影响关系及其作用机制。

采用偏最小二乘法结构方程模型(PLS-SEM), 对来自中国红色旅游圣地——遵义和延安的1095名现场游客的问卷调查数据进行了统计分析。

情绪体验对国家认同会产生显著影响。其中, 积极情感会显著正向影响国家认同。同时, 积极情感也会对行为意向产生显著正向影响。此外, 国家认同对行为意向具有积极影响, 且国家自豪感在“积极情感→行为意图”的影响关系中充当中介作用。最后, 研究还发现旅游经历在“积极情感→国家自豪感”的影响关系中具有显著的调节作用。

本研究通过阐明红色旅游情绪体验的类型、内涵及其影响关系, 为深入理解红色旅游情绪体验提供了一个全新的视角。同时, 文章还进一步厘清了红色旅游情境中国家认同感的形成前因和影响结果的作用机理。研究结论揭示了红色旅游在培育国家认同感方面的重要价值, 并为红色旅游的学术研究和实践发展提供了重要启示。

Esta investigación examinó los vínculos empíricos entre las experiencias emocionales, la identidad nacional y las intenciones de comportamiento para del turismo rojo en China.

Se aplicó el análisis de ecuaciones estructurales basado en mínimos cuadrados parciales (PLS - SEM) a los datos recogidos mediante dos rondas de encuestas realizadasa 1.095 visitantes in situ en Zunyi y Yan'an, dos conocidas ciudades de turismo rojo de China.

Las experiencias emocionales afectan significativamente a la identidad nacional, y las emociones positivas influyen significativamente en la identidad nacional. Las emociones positivas también influyeron significativamente en las intenciones de comportamiento; la identidad nacional influyó positivamente en las intenciones de comportamiento y el orgullo nacional medió la relación “emoción positiva → intenciones de comportamiento”. Además, la experiencia previa desempeñó un papel moderador en la relación “emoción positiva → orgullo nacional”.

Esta investigación aportó nuevos hallazgos sobre las experiencias emocionales del turismo rojo al aclarar sus tipos, connotaciones e influencias. Contribuye a una mejor comprensión de los antecedentes y resultados de la identidad nacional en el turismo rojo. Los resultados de la investigación revelan el importante papel del turismo rojo en el cultivo de la identidad nacional y ofrecen implicaciones para la investigación académica y el desarrollo práctico del turismo rojo.